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Consumer Behaviour: A European Perspective |  | Authors: Michael R. Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
Publisher: Financial Times/ Prentice Hall
Category: Book
List Price: £45.99
Buy New: £38.71
as of 30/7/2010 02:51 BST details
You Save: £7.28 (16%)
New (21) Used (17) from £26.99
Seller: Amazon.co.uk
Rating:  5 reviews
Sales Rank: 37597
Media: Paperback
Edition: 4
Pages: 700
Shipping Weight (lbs): 3
Dimensions (in): 10.3 x 7.6 x 1.3
ISBN: 027371726X
Dewey Decimal Number: 658.8342094
EAN: 9780273717263
ASIN: 027371726X
Publication Date: November 16, 2009
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually dispatched within 24 hours
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| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
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| Also Available In:
| • | Paperback - Consumer Behavior: AND Essentials of Marketing Research: A European Perspective | | • | Paperback - Consumer Behaviour: AND Critical Thinking in Consumer Behaviour, Cases and Experimential Exercises: A European Perspective | | • | Paperback - Consumer Behavior (Prentice Hall international editions) | | • | Paperback - Consumer Behavior: Buying, Having, and Being (Pie) | | • | Hardcover - Consumer Behavior: Buying, Having, and Being | | • | Paperback - Consumer Behavior: International Version: Buying, Having, and Being | | • | Hardcover - Consumer Behavior | | • | Hardcover - Consumer Behavior | | • | Paperback - Consumer Behavior: Buying, Having, And Being | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Hardcover - Consumer Behaviour: Buying, Having, and Being, Canadian Edition | | • | Hardcover - Consumer Behavior | | • | Paperback - Consumer Behavior: Buying, Having, and Being | | • | Paperback - Consumer Behaviour, 2nd Ed. | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Hardcover - Consumer Behaviour | | • | Paperback - Consumer Behaviour: Enhanced Media Ed: A European Perspective | | • | Paperback - Consumer Behaviour: AND Critical Thinking in Consumer Behaviour - Cases and Experiential Exercises: A European Perspective | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Paperback - Consumer Behaviour: AND Onekey Coursecompass Access Card: A European Perspective | | • | Paperback - Consumer Behaviour: A European Perspective | | • | Paperback - Consumer Behaviour: AND Marketing Plan Handbook and Marketing Plan Pro: A European Perspective | | • | Paperback - Consumer Behaviour: WITH Critical Thinking in Consumer Behaviour, Cases and Experimental Exercises AND Onekey Coursecompass Access Card: A European Perspective | | • | Paperback - Consumer Behaviour: AND Critical Thinking in Consumer Behavior, Cases and Experimental Exercises: A European Perspective | | • | Paperback - Consumer Behaviour: AND Essentials of Marketing Research: A European Perspective | | • | Unknown Binding - Consumer Behaviour: AND Brand You: A European Perspective | | • | Paperback - Consumer Behaviour: AND Marketing Communications, Engagement, Strategies and Practice: A European Perspective | | • | Hardcover - Consumer Behaviour: Buying, Having and Being |
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| Customer Reviews:
very good service! June 7, 2010
Ms. M. Montanaro
the service was very good, I always find what I am looking for on Amazon. I received the book the day after I bought it as I needed fast and Amazon never lets me down! thank you.
Great book for undergraduate student May 28, 2010
SuzieP
This is a fantastic book, very simple to use for studying, It also gives you a international perspective, which is fantastic! Only down side would be that some of the examples could be less dated, Just to give you examples to refer to in exams/assignments.
When looking for a book in consumer behaviour, you should always go for a book by Soloman! and that is all I need to say, no need for a long winded review!
Consumer Behavious a European Perspective February 22, 2010
S. Borchardt
It is a very easy to read book which brings actual examples to explain the issues.
 The most up to date and most European December 27, 2001
3 out of 4 found this review helpful
This is the most up to date text book in consumer behaviour on the market. Also, it does have a European perspective. We used the ealier edition, we will use the new one and are convinced that our students will be even more pleased with it.
An excellent text to introduce consumer behaviour September 20, 2001
Matthew Navarra (Cardiff, Wales)
13 out of 14 found this review helpful
This text was my main most enjoyable book for my 2nd year business studies degree. I found it very easy to follow yet still comprehensive in its content. It actually proves to be not only a plain text book to study with, but also a very interesting read. Its simple layout and real world (up to date) case studies make application of theories taught very obvious. It has a great chapter summary each time, as well as revision questions and tests. If you need a good text book for this subject, choose this one!
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